Principal Product Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India Zeta Services Inc. Full time
About the Role

As a Principal Product Marketing Specialist at Zeta Services Inc., you will be responsible for driving the content creation, research, and technical marketing for our banking technology products. You will work closely with our CMO, regional sales leaders, and engineering, product & marketing leaders to execute the company's product marketing strategy across regions.

Responsibilities
  • Develop a deep understanding of our target audience, including banks and financial institutions, and create buyer personas to inform our marketing efforts.
  • Conduct research on industry trends, competitor analysis, and customer needs to inform our product positioning and messaging.
  • Collaborate with cross-functional teams to develop go-to-market motions and execute campaigns across markets.
  • Produce a wide range of content, including buyer personas, case studies, demo scripts, product launch plans, and sales enablement materials.

Requirements
  • 10+ years of experience in the B2B SaaS space as a product marketer.
  • 5+ years in a product marketing role in the banking/payments industry.
  • Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics).

What We Offer
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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