Product Marketing Strategist
4 weeks ago
Product Marketing Specialist
Quoqo Technologies is seeking a skilled Product Marketing Specialist to enhance business operations with advanced AI and automation solutions. As a leader in legal and financial technology, we aim to drive growth through effective marketing strategies.
Key Responsibilities
- Conduct market research to identify customer needs and evaluate competitor offerings.
- Develop and implement communication strategies and go-to-market plans for new and existing products.
- Collaborate with sales and product management teams to align marketing efforts with business objectives.
- Create engaging content for various platforms, including social media, email campaigns, and public relations efforts.
- Analyze data to measure the success of marketing initiatives and make data-driven decisions.
- Manage and optimize paid advertising campaigns to maximize ROI.
- Utilize CRM tools and Google Analytics for tracking customer interactions and marketing performance.
- Present marketing strategies and updates to stakeholders and senior management.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3.5 years of experience in product marketing and communications within the SaaS industry.
- Strong skills in market research, SEO, content marketing, and social media marketing.
- Proficient in data analysis and utilizing Google Analytics.
- Excellent communication, interpersonal, and presentation skills.
- Proven ability to work independently and collaboratively in a fast-paced environment.
- Experience in the legal or financial technology sector is a significant advantage.
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