Senior Marketing Automation Specialist
2 weeks ago
Job Overview:
The Senior Marketing Automation Specialist will serve as a subject matter expert, strategic advisor, and tactical executor for our marketing automation and demand generation platforms. This role requires a deep understanding of strategic and tactical execution for email marketing, orchestration, nurture strategies, demand generation, account-based marketing, and opportunity acquisition.
Key Responsibilities:
- Act as a strategic advisor to internal stakeholders, guiding marketing automation best practices.
- Develop and implement automated marketing workflows and processes to improve efficiency and effectiveness.
- Manage and optimize marketing automation platforms to support campaign execution, lead nurturing, and data management.
- Develop and execute ABM strategies to drive awareness, engagement, and conversion within target accounts.
- Monitor and analyze the performance of marketing automation initiatives, providing insights and recommendations for improvement.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 3+ years of experience working with a marketing automation platform.
- Proficiency in Eloqua, iCapture, and Demandbase.
- Strong understanding of B2B marketing principles and campaign best practices.
- Excellent analytical skills and the ability to interpret data and make data-driven decisions.
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