Senior Marketing Automation Specialist

2 weeks ago


Bengaluru, Karnataka, India Novo Nordisk Full time

About the Role

We are seeking a highly skilled Senior Marketing Automation Specialist to join our Commercial & Corporate Affairs department at Novo Nordisk. As a key member of our team, you will be responsible for building and executing multichannel campaigns to engage our customers effectively.

Key Responsibilities

  • Develop and implement marketing automation strategies to drive business growth and customer engagement.
  • Collaborate with cross-functional teams to manage stakeholders and ensure successful campaign execution.
  • Master the local data model to ensure accurate and targeted marketing efforts.
  • Provide guidance and support to the team as a subject matter expert in multichannel execution.
  • Demonstrate independence and decision-making skills to drive successful marketing automation initiatives.

Requirements

  • Master's degree or above in a relevant area.
  • Proven track record as a Salesforce Administrator or Marketing Automation specialist in a similar sized company for at least 4 years.
  • Experience with campaign management and automation tools such as MailChimp, Eloqua, Adobe Campaign Manager, Hub Spot, etc.
  • Strong communication and collaboration skills, able to translate marketing requirements into functional campaigns.
  • Experience as a Business Analyst is a plus.
  • Proficient in data management, building data extensions/segments, and preparing data for importing/uploading.
  • Familiarity with AMPscript and HTML.
  • Self-motivated with strong attention to detail, focused on delivering the best possible experience for our customers.
  • Ability to work in a fast-paced, results-oriented climate, collaborating across functional areas and multiple locations.
  • Proven analytical and problem-solving skills.

About Novo Nordisk

Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. We are committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve, and the communities we operate in. Join us in our mission to make a meaningful difference in the lives of millions of people around the world.



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