Data-Driven Growth Specialist

1 day ago

India beBeeGrowth Full time US$ 90,000 - US$ 1,20,000
Job Title

Growth Strategist

About the Job

We are seeking a skilled Growth Strategist to join our dynamic team. This role involves utilizing data analytics and growth optimization techniques to drive business success.

Key Responsibilities:

  • Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
  • Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
  • Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
  • Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
  • Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
  • Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
  • Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
  • Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
  • Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
  • Create predictive models to forecast user behavior, revenue projections, and campaign performance.
Requirements

To be successful in this role, you will need to have:

  • A bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
  • 3+ years of proven experience as a Growth Analyst, Marketing Analyst, or similar analytical role, preferably in mobile app or SaaS environments.
  • Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
  • Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
  • Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
  • Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
  • Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
  • Proficiency in Python or R for advanced analytics and statistical modeling.
  • Experience with A/B testing methodologies, experimental design, and statistical significance testing.
Benefits

We offer a range of benefits, including:

  • Flexible remote work arrangements.
  • Opportunities for professional development and growth.
  • A collaborative and dynamic work environment.
  • Competitive compensation and benefits package.
About Us

We are a leading AI consulting firm dedicated to harnessing the power of artificial intelligence to revolutionize business operations across the globe.

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