Chief Marketing Automation Officer

4 days ago

Hyderabad Secunderabad Telangana, India beBeeProduct Full time ₹ 5,00,000 - ₹ 8,00,000
Marketing Automation Product Owner

This role is responsible for developing and implementing a comprehensive marketing automation strategy that aligns with business objectives, customer needs, and industry trends.

  • Develop and implement a marketing automation product roadmap that drives business growth and revenue.
  • Work closely with cross-functional teams to define business requirements, user stories, and acceptance criteria for enhancements and bugs.
  • Drive standard processes for marketing automation and lead path to revenue by leveraging people, processes, and technology.
  • Collaborate with web analytics leads and Salesforce teams to develop consistent ways of measuring performance, tagging, and attribution.
  • Lead and teach best practices in marketing automation to platform users through product documentation, user guides, release notes, and training materials.
  • Support the development, implementation, and management of automated workflows, lead scoring models, and marketing campaigns to optimize ROI.
HCP Engagement Digital Experience

The Global Product Owner will join the Digital Growth hub teams, supporting Commercial, Marketing, M&S, Support functions, and Science. This team is responsible for managing the worldwide solution portfolio, roadmap, and projects around these Commercial & marketing areas.

  • P1: Marketing automation B2B and HCP within Digital commerce.
  • Stretch: Quality & consistency of the HCP engagement experience across digital products.

Main responsibilities:

  • A: Develop and implement a comprehensive digital product strategy and roadmap that aligns with business objectives on HCP engagement to win the recommendation.
  • B: Collaborate transversally with relevant Business Lead and digital peers to achieve HCP engagement strategic objectives, ensuring consistency across touchpoints.

Requirements:

  • Masters degree in Computer Science, Information Systems, Marketing or related field, or equivalent experience.
  • Experience as a product owner in marketing automation or related technologies, with a track record of successfully delivering complex products.
  • Ideal 5-7 years experience with Salesforce Marketing Cloud and deep understanding of how multiple systems integrate to form a measurable marketing automation program.
  • Ideal 5-7 years experience in commercial/Marketing of an FMCG or FMCH business team.
  • Strong understanding of B2B marketing automation concepts, processes, and technologies.
  • Ability to drive strategic direction and roadmap for marketing automation program.
  • Passion for innovation and customer-centric mentality, with a deep understanding of user experience and design principles.
  • Ability to work collaboratively with cross-functional teams and internal customers.
  • Familiarity with data protection regulations (e.g., GDPR) as they relate to marketing campaigns, to ensure compliance with nVent data privacy standards.

Skill Requirements:

  • Pro-active personality with can-do attitude.
  • Excellent relationship-building skills.
  • Previous experience in FMCG or FMCH is a plus.
  • Knowledge on commercial processes is a plus.
  • Attention to details and excellent analytical skills.
  • Available and responsive to questions, clarifications, and instructions.
  • Ability to tailor communication to multiple audiences at all levels.
  • Self-starter experienced in leading projects or delivery work streams.

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