Performance Marketer: Meta Campaigns

12 hours ago

Aligarh, Uttar Pradesh, India beBeePerformance Full time ₹ 15,00,000 - ₹ 25,00,000

High-Performing Meta Ads Marketer

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We're seeking a skilled performance marketer to lead our Meta Ads strategy and drive business growth. As a seasoned expert in the field, you'll be responsible for developing and executing effective campaigns that meet our objectives.

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  • Key Responsibilities:

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    • Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
    • Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
    • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

  • Performance Analysis & Optimization

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    • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
    • Continuously refine targeting, bidding strategies, and creative assets.
    • Conduct A/B testing on ad creatives, formats, and audiences to improve performance.

  • Budget Management

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    • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
    • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.

  • Creative Strategy & Optimization

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    • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
    • Optimize creative assets for engagement, conversions, and campaign performance.

  • Reporting & Communication

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    • Generate and present campaign reports with actionable insights.
    • Align with stakeholders on objectives, updates, and strategies.

Requirements:

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  • Mandatory Meta Ads Certification.
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.

Preferred Skills:

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  • Meta Blueprint Certification or equivalent advanced credentials.
  • Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
  • Familiarity with Google Analytics or third-party analytics platforms.

What You Bring:

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  • 5+ years in performance marketing, scaling startups or working with high-impact agencies.
  • Proven track record of delivering 3X+ ROAS and scaling campaigns contributing to $100M+ revenue growth.
  • Leadership excellence, ability to mentor, guide, and manage marketing teams.
  • Technical mastery in Meta Ads and digital marketing tools.
  • Aggressive & goal-oriented, relentless focus on achieving measurable business growth.
  • Analytical prowess, skilled in turning complex data into impactful strategies.
  • Exceptional communication, confident in influencing and inspiring clients & teams.

Benefits:

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  • Competitive pay with performance-based incentives for top achievers.
  • Remote flexibility, work from anywhere in India on US shift timings.
  • High-impact role, your strategies will directly influence company growth.
  • Growth-focused environment, thrive in a culture that celebrates innovation and big wins.
  • Legacy opportunity, play a key role in Simplia Inc.'s journey to unicorn status.

Commitment:

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  • We seek dedicated professionals who are ready to invest their expertise and passion into building Simplia Inc. into a $100M+ leader.

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