Performance Marketer

7 days ago

Aligarh, Uttar Pradesh, India Animaker Inc. Full time

Animaker is a fast-growing SaaS company revolutionizing the world of visual storytelling. Our suite of DIY video and animation tools empowers marketers, educators, and L&D teams to create compelling visual content with ease.

We're looking for a Performance Marketer with strong hands-on experience running ads across Google, Facebook, Instagram, and .. Should have experience managing substantial budgets (100K+) and driving growth for SaaS products. Experience with ABM tools will be an additional plus.

Roles & Responsibilities:

  • Plan, execute, and optimize paid search & Display campaigns across all major ad platforms like Google, Facebook, Instagram,
  • Strategically design and manage retargeting/remarketing campaigns to improve conversion rates and customer retention.
  • Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies
  • Maintain and optimize budget allocations, ensuring high ROI across campaigns.
  • Create and test ad copy, visuals, and landing pages to maximize conversion rates
  • Experiment with new channels and tactics to find growth opportunities
  • Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies
  • Create and test ad copy, visuals, and landing pages to maximize conversion rates

Requirements:

  • 3+ years of hands-on experience with paid marketing campaigns in B2B SaaS marketing
  • Experience with Google Ads, Meta Ads, and other paid platforms
  • Proven experience in managing high-budget paid ad campaigns with measurable ROI.
  • Ability to analyze data and make decisions independently
  • Experience working with cross-functional teams (content, design, sales, product) to drive campaign success.
  • Excellent communication skills and a data-driven approach to decision-making.

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