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As a performance marketing specialist, you will be responsible for developing and executing strategic ad campaigns on Facebook & Instagram.
Key Responsibilities:- Plan, execute, and optimize Meta ad campaigns for multiple brands.
- Scale campaigns profitably and manage monthly budgets effectively.
- Generate performance reports and present insights to clients.
- Collaborate with creative, content, and analytics teams for campaign success.
- Conduct A/B testing across creatives, audiences, and funnels.
- Stay updated with Meta's latest ad features, trends, and policies.
- Ensure client satisfaction through consistent communication and performance delivery.
- 1+ year of hands-on experience in Meta Ads (agency experience preferred).
- Proven track record of scaling brand campaigns.
- Strong knowledge of campaign structures, audiences, and bidding strategies.
- Excellent analytical, reporting, and client communication skills.
