Results-Driven Paid Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India beBeePerformance Full time ₹ 45,00,000 - ₹ 85,00,000

We are looking for a results-driven Performance Marketing Manager to join our team.

The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other platforms, with a strong command over Google Analytics for performance measurement and insights.

About Our Company

Our company is on a growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the near future. Originally a cloth diaper company, we have evolved into a full kids' bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids' bottom wear - a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

Key Responsibilities

  • Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets.
  • Manage and optimize PPC campaigns to ensure maximum efficiency and scale.
  • Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.
  • Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies.
  • Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.
  • Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

Requirements

  • 2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory).
  • Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
  • Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.
  • Experience of working on Shopify.
  • Data-driven approach with excellent analytical, reporting, and problem-solving skills.
  • Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets.

Nice-to-Have

  • Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic).
  • Familiarity with marketing automation platforms.

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