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5 days ago
Our team is seeking a highly skilled Key Performance Marketing Specialist to join our ranks. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies that drive business growth.
Job Responsibilities:- Develop and execute performance marketing strategies across all core ad channels: Google, Meta, Bing, Criteo etc
- Constantly experiment and improve key performance metrics
- Measure, analyze, and report performance of all paid campaigns against goals (CAC, LTV, etc.)
- Identify trends and insights, and optimize spend and performance based on the insights
- Actively identify new growth opportunities in existing and new channels to drive incremental growth
- In addition to paid channels, work on customer journey across touchpoints like app / web, CRM channels and deploy strategies to find incremental users within the funnel
- Competitor and market analysis
- 2-3 years' experience in paid marketing with a mix of search, display, video, and shopping with proven results and growth.
- Hands-on experience with Google (UAC, Search, Shopping, Pmax) and Facebook is a must
- Experience in handling large budgets (Min 1Cr/month preferable)
- Know the nitty-gritty of analytics and attribution tools (we use Google Analytics and Singular)
- Stakeholder management: ability to concisely present findings to internal stakeholders without marketing jargons
- Strong data management skills in Excel
- Using Google tag manager for marketing use-cases
- Bonus: Intermediate SQL, HTML, CSS, JS knowledge would be a plus
- Working knowledge of Clevertap / Microstrategy / Metabase (CRM / Data visualization tools) would be an advantage
- Have worked in the healthcare industry - a bonus
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