Marketing Strategist

2 weeks ago

Bellary, Karnataka, India beBeeCampaign Full time ₹ 80,00,000 - ₹ 1,20,00,000

At Rus Education, we are looking for a strategic and results-driven Campaign Manager to lead, plan, and execute marketing campaigns across multiple channels. The ideal candidate will ensure that campaigns are effectively designed, executed, monitored, and optimized to achieve business goals such as lead generation, brand awareness, and customer engagement.

We require a skilled professional with a strong understanding of digital marketing platforms and excellent project management skills. If you have experience in campaign management and are able to interpret campaign analytics and ROI, we would like to hear from you.

Key Responsibilities:

  • Plan, develop, and execute integrated marketing campaigns (online & offline) aligned with business objectives
  • Manage campaign budgets, timelines, and resources efficiently
  • Collaborate with sales, product, content, and design teams to ensure cohesive campaign execution
  • Monitor and analyse campaign performance metrics, providing actionable insights for optimization
  • Handle end-to-end campaign lifecycle – from ideation, targeting, and content creation to execution and reporting
  • Oversee digital marketing activities including social media, email, paid ads, SEO, and influencer outreach
  • Evaluate the effectiveness of each campaign and make recommendations for improvement

Requirements & Skills:

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
  • Proven experience (3–5 years) in campaign management, preferably in EdTech/FMCG/IT
  • Strong understanding of digital marketing platforms (Google Ads, Facebook Ads, Instagram, etc.)
  • Excellent project management, organizational, and multitasking skills
  • Data-driven mindset with ability to interpret campaign analytics and ROI
  • Strong creative thinking and problem-solving skills
  • Excellent communication and interpersonal skills for cross-functional collaboration

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