Digital Brand Manager

4 hours ago

Thoothukudi, Tamil Nadu, India beBeeCommunications Full time ₹ 70,00,000 - ₹ 1,00,00,000
Job Opportunity

An emerging fashion e-commerce platform seeks a Digital Communications Manager to lead its digital presence.

The ideal candidate will develop and execute cohesive campaigns that reinforce the brand's positioning as a go-to destination for curated, modern Indian fashion.

Key Responsibilities:Brand Voice & Storytelling
  • Ensure consistent brand voice and storytelling across all digital channels.
  • Build and maintain communication guidelines to ensure tone and style consistency.
Campaign Strategy & Execution
  • Conceptualize and develop engaging campaigns that align with product drops, festivals, collaborations, and brand initiatives.
  • Ability to ideate and execute cohesive campaigns from concept to completion.
Content Creation & Design
  • Design and deliver all digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
  • Oversee end-to-end execution of visual content, ensuring brand aesthetics are maintained.
  • Proficiency in graphic design and video editing tools is essential.
Digital Engagement & Community
  • Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
  • Support growth and engagement by producing creative content that drives conversations, shares, and saves.
Innovation & Trendspotting
  • Stay updated on digital communication trends, platform updates, and content formats.
  • Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
Requirements:
  • Strong writing skills and proficiency in graphic design and video editing tools.
  • Ability to use AI tools for content creation.
  • Excellent communication and project management skills.
Benefits:
  • Opportunity to work with a dynamic team and contribute to the growth of a fashion e-commerce platform.
  • Chance to develop and execute innovative digital campaigns that drive engagement and conversions.
What We Offer:
  • A collaborative and fast-paced work environment.
  • Opportunities for professional growth and development.

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