Senior Brand Strategist

7 days ago

Thoothukudi, Tamil Nadu, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Director of Brand Strategy

This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrolment, deepen engagement, and build long-term brand reputation.

About the Role:
  • Develop and own a composite brand strategy that balances global equity with unique positioning in target markets.
  • Create a scalable brand architecture that supports multiple programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers and education experts.
  • Build a student ambassador network on college campuses and online communities to amplify brand stories.
  • Lead partnerships with credible voices in education and youth media to elevate trust and authenticity.
  • Lead ATL campaigns including print and outdoor advertising to drive mass awareness and reputation building.
  • Plan and execute BTL activations including events, meetups, and community outreach to engage target audiences.
  • Oversee media strategy and planning in collaboration with agency partners – including channel mix, geo-targeting, audience segmentation, and ROI tracking.
  • Oversee the planning and creation of the university's website as a flagship brand destination – including design, structure, content, SEO, and storytelling.
  • Develop and execute a digital content strategy that brings alive the university's mission, student stories, faculty expertise, and program outcomes.
  • Drive usability, SEO, and UX improvements in coordination with product and tech teams.
  • Conceptualize and execute digital-first brand campaigns across platforms like YouTube, social media, and others.
  • Lead campaign planning and messaging for paid digital media – integrated across video, display, social, and content formats.
  • Champion creative experimentation in digital – from brand films and interactive storytelling to immersive experiences.
  • Build and lead the content marketing strategy to engage prospects and build brand equity over time.
  • Develop high-impact content formats: articles, blog posts, newsletters, student/faculty stories, and thought leadership pieces.
  • Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.
  • Own and oversee production of all brand assets – video, copy, design, motion, and physical collateral.
  • Evaluate and onboard creative, branding, media, PR, and digital agencies to support brand development and go-to-market execution.
  • Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.
  • Commission qualitative and quantitative research (student insights, competitor scans, perception studies) to track brand awareness, recall, consideration, preference, and NPS.
  • Drive internal brand onboarding for faculty, staff, and operations – ensuring cultural alignment and brand advocacy.
  • Equip all departments with toolkits and training to live and represent the brand consistently.

  • Brand Strategist

    7 days ago

    Thoothukudi, Tamil Nadu, India beBeeBrand Full time US$ 70,000 - US$ 1,50,000

    Role Profile:As a Brand Strategist, you will play a crucial role in shaping and communicating our organization's vision to the target audience. This involves analyzing brand positioning and consumer insights to develop effective marketing strategies.

  • Branding Growth Strategist

    5 days ago

    Thoothukudi, Tamil Nadu, India beBeeBranding Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Branding Growth StrategistWe are seeking an experienced business development professional to lead our branding growth efforts. This role focuses on concept selling, brand storytelling, and creating trust in high-level client conversations.The ideal candidate must be a skilled opportunity hunter, resilient in long sales cycles, and have the presence to...

  • Innovative Brand Strategies Specialist

    5 days ago

    Thoothukudi, Tamil Nadu, India beBeeBranding Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Brand StrategistWe are seeking a skilled Brand Strategist to join our team.About the Role:This is an exciting opportunity for a highly motivated and experienced Brand Strategist to drive growth, awareness, and engagement for our brand.Key Responsibilities:Develop and execute holistic brand strategies to drive business growth and improve customer...

  • Chief Brand Visionary

    2 weeks ago

    Thoothukudi, Tamil Nadu, India beBeeStrategist Full time ₹ 75,00,000 - ₹ 1,00,00,000

    Brand Strategist Job DescriptionThe role of a Brand Strategist involves driving the launch of new projects by providing guidance and ideas to our creative team.They will devise concepts and strategies for ventures, monitor progress, and implement their creative vision to achieve project outcomes that meet customer expectations and drive sustainable...

  • Senior Engineering Strategist

    1 week ago

    Thoothukudi, Tamil Nadu, India beBeeEngineering Full time ₹ 90,00,000 - ₹ 1,20,00,000

    **Job Description**This senior role focuses on developing and implementing strategies for the hotel's engineering department. The goal is to maximize profitability and revenue by effectively managing the department.The successful candidate will be responsible for:Developing and implementing business strategies aligned with the hotel's overall mission,...

  • Digital Brand Strategist

    3 days ago

    Thoothukudi, Tamil Nadu, India beBeeDigitalBrand Full time ₹ 9,00,000 - ₹ 15,00,000

    Job Title: Digital Brand StrategistWe are seeking a skilled Marketing Manager to lead our marketing efforts. The ideal candidate will have a strong understanding of marketing strategy, market research, and market analysis.Key Responsibilities:Develop and execute comprehensive marketing strategies aligned with business objectivesConduct thorough market...

  • Senior Brand Strategist

    5 days ago

    Thoothukudi, Tamil Nadu, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,20,00,000

    Job Title:Strategic Brand ManagerDescription:This role involves leading the development and implementation of comprehensive brand strategies across various market types. Your primary focus will be on creating a robust brand program that drives equity and preference.You will be responsible for developing and implementing comprehensive brand programs that...

  • Master Brand Architect

    1 week ago

    Thoothukudi, Tamil Nadu, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 25,00,000

    Brand Strategist WantedAt Silvish, we're not just building a brand. We're crafting an experience that resonates with the new generation. As our Brand Strategist, you'll play a pivotal role in shaping this narrative.Our ideal candidate is someone who embodies the intersection of strategy, culture, and creativity. You should have a proven track record of...

  • Brand Visionary

    1 week ago

    Thoothukudi, Tamil Nadu, India beBeeStrategist Full time ₹ 15,00,000 - ₹ 20,00,000

    As a Brand Strategist, you will be responsible for blending creativity with data-driven insights to shape brands that leave a mark.Key ResponsibilitiesConduct market research and brand audits to identify opportunities and gapsLead creative direction and guide the team in building consistent brand narrativesOversee content strategy and ideation, ensuring...

  • Senior Brand Strategist

    2 weeks ago

    Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 50,00,000

    Job Opportunity for Marketing LeadersAbout UsWe are a forward-thinking education institution dedicated to transforming the way students learn and grow.Our vision is to bridge the gap between employers and graduates by providing personalized learning experiences that prepare students for the workforce.Our team consists of experienced professionals from top...