
Senior Brand Strategist
13 hours ago
Strategic Brand Manager
Description:This role involves leading the development and implementation of comprehensive brand strategies across various market types. Your primary focus will be on creating a robust brand program that drives equity and preference.
You will be responsible for developing and implementing comprehensive brand programs that align with business objectives. This includes creating and maintaining a strong brand architecture, positioning, and identity.
The successful candidate will have end-to-end exposure to creating brand TVCs and campaign planning. They will also have a deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
Key responsibilities include:
- Developing and implementing comprehensive brand programs that align with business objectives.
- Creating and maintaining a strong brand architecture, positioning, and identity.
- Planning, executing, and evaluating 360-degree brand campaigns to drive equity and preference.
- Developing and managing multi-channel communication strategies to enhance brand presence.
- Tracking and analyzing brand health metrics to inform strategic decisions.
To succeed in this role, you will need:
- A minimum of 8-10 years of experience in FMCG category, with at least 3 years in brand management or brand equity.
- Strong educational background, preferably with an MBA (major in Marketing).
- Commercial acumen to efficiently manage marketing and media budgets.
- Understanding of navigating the brand world and working closely with agencies.
Desirable success factors include prior experience working closely with cross-functional teams to drive business KPIs.
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