Senior Brand Manager

5 days ago


Thoothukudi, Tamil Nadu, India beBeeBrand Full time ₹ 90,00,000 - ₹ 1,20,00,000
Brand Development and Marketing Executive Role

We are seeking a highly skilled Brand Development and Marketing Executive to lead our offline brand experience and marketing efforts.

Key Responsibilities:
  • Define and Maintain Brand Consistency: Develop and maintain branding guidelines for offline touchpoints, ensuring consistency across all assets.
  • Drive Branding Initiatives: Plan and execute offline marketing initiatives, including hoardings, transit branding, bus stop branding, and agent activations.
  • Collaborate with Teams: Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Audit and Assess: Regularly audit and assess branding quality and maintenance in buses and physical locations.
  • Manage Vendor Relationships: Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Track Effectiveness: Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

About the Position: As a Brand Development and Marketing Executive, you will be responsible for driving our offline brand experience and marketing efforts. You will develop and maintain branding guidelines, plan and execute marketing initiatives, and collaborate with teams to ensure successful branding implementations.

Requirements: To be successful in this role, you should have excellent communication skills, the ability to work collaboratively, and strong project management skills. Experience in brand development and marketing is essential.

Benefits: This is an exciting opportunity to join our team and contribute to the success of our offline brand experience and marketing efforts. You will have the chance to work on high-profile projects, develop your skills, and advance your career.



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