Senior Brand Strategist

6 days ago

Bengaluru, Karnataka, India beBeeInnovator Full time ₹ 1,20,00,000 - ₹ 1,40,00,000
Job Description

We are seeking a seasoned leader to spearhead our brand strategy and development efforts for university campuses in India. As the Head of Brand, you will shape the creation and execution of distinctive brand identity for each campus, influencing how students, parents, faculty, and partners perceive us.

This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to drive enrolment, deepen engagement, and build long-term university brand reputation. You will work cross-functionally with admissions, marketing, communications, student services, and academic leadership to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance.

Key Responsibilities:
  1. Brand Strategy & Development
  • Develop and own a composite brand strategy balancing global equity with unique positioning in the Indian market
  • Build a scalable brand architecture supporting multiple academic programs, partnerships, and audiences
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints
Influencer Marketing
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers and education thought leaders
  • Build a student ambassador network on college campuses and amplify brand stories
  • Lead partnerships with credible voices in education and youth media to elevate trust and authenticity
ATL / BTL Marketing & Media Planning
  • Lead ATL campaigns driving mass awareness and reputation building
  • Plan and execute BTL activations, including school/college fairs, campus branding, experiential events, and community outreach
  • Oversee media strategy and planning in collaboration with agency partners
Website & Digital Experience
  • Oversee website development as a flagship brand destination, including design, structure, content, SEO, and storytelling
  • Develop and execute digital content strategies bringing alive the university's mission, student stories, and program outcomes
  • Drive usability, SEO, and UX improvements in coordination with product and tech teams
Digital Brand Campaigns
  • Conceptualize and execute digital-first brand campaigns across platforms like YouTube, Meta, LinkedIn
  • Lead campaign planning and messaging for paid digital media
  • Champion creative experimentation in digital formats
Content Marketing
  • Build and lead content marketing strategies engaging prospects and building brand equity over time
  • Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces
  • Collaborate with admissions, academic, and digital teams to align content with student journeys and application cycles
Creative/ Content Production & Agency Management
  • Own and oversee production of all brand assets: video, copy, design, motion, and physical collateral
  • Identify, evaluate, and onboard creative agencies to support brand development and go-to-market execution
Brand Impact Measurement & Insights
  • Define KPIs and establish brand health tracking mechanisms to assess brand equity, recall, and sentiment
  • Commission qualitative and quantitative research (student insights, competitor scans, perception studies) to track brand awareness, recall, consideration, preference, and NPS
Internal Brand & Stakeholder Alignment
  • Drive internal brand onboarding for faculty, staff, and operations ensuring cultural alignment and brand advocacy
  • Equip departments with toolkits and training to live and represent the brand consistently

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