Marketing Insights Analyst

2 weeks ago

Bengaluru, Karnataka, India beBeeData Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Marketing Insights Analyst

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We are seeking an experienced Marketing Insights Analyst to join our team. As a key member of our marketing organization, you will be responsible for leveraging data and analytics to drive business decisions and optimize marketing campaigns.

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In this role, you will work closely with cross-functional teams, including marketing, product, and sales, to develop and execute data-driven strategies that meet business objectives. You will analyze large datasets, identify trends and patterns, and provide actionable insights to inform marketing decision-making.

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You will have a strong background in data science, machine learning, and programming languages such as Python and R. Experience with cloud-based data platforms, such as Azure Machine Learning, is also required.

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The ideal candidate will possess excellent analytical and problem-solving skills, as well as the ability to communicate complex ideas effectively to both technical and non-technical stakeholders.

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Required Skills:

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  • Strong hands-on experience with Microsoft Fabric Data Science and Data Engineering workflows">
  • Proven expertise in data analysis, cleaning, and preprocessing of large-scale datasets">
  • Solid track record in feature engineering and building machine learning models for production">
  • Hands-on experience in Azure Machine Learning environment, including pipelines, model deployment, data drift, model drift, and monitoring">
  • Proficiency in Spark for distributed data processing and Python for advanced analytics and automation">
  • Working knowledge of SQL for data querying and manipulation">
  • Familiarity with marketing data from the wealth management domain, including customer lifecycle analytics, segmentation, and campaign performance">
  • Knowledge of predictive audience modeling or conversion prediction in financial services">
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What We Offer:

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We offer a competitive compensation package, comprehensive benefits, and opportunities for professional growth and development. Our company values innovation, teamwork, and customer satisfaction, and we strive to create a work environment that is inclusive, supportive, and rewarding.

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About Us:

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We are a leading provider of AI and analytics consulting services, dedicated to helping businesses unlock the full potential of their data. Our team of experts brings together diverse perspectives and skill sets to deliver innovative solutions that drive business value.

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