Marketing Insights Analyst II

Imagine yourself…Doing meaningful work that makes an everyday impact on the world around you.Growing your expertise and expanding your skillset with every project.Owning your ambition and fueling your career growth.Joining a company with a proven track record of success and an exciting future.It's possible with a role atOTT HydroMet, where you'll have the chance to shape the future of your career—and the future of our planet.In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet, a Veralto company, is on the frontlines of creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology—and gives you the chance to build a meaningful career, with work that makes an everyday impact and a culture that prioritizes your growth and development.We offer:Competitive vacation daysFlexible working hoursProfessional onboarding and training opportunitiesA powerful team looking forward to working with youCareer coaching and development opportunitiesHealth benefitsRetirement savings programsReporting to the Digital Marketing Technology Supervisor, the Marketing Insights Analyst II will lead data-driven initiatives across marketing, product, and strategic planning.In this role, you will own key dashboards, optimize performance, and collaborate with cross-functional teams to turn data into impactful business decisions.This position is part of theGrowth Marketing Teamlocated inBangalore, Indiaand will beon-site.In this role, a typical day will look like:Designing and maintaining dashboards in Power BI, Tableau, and Google Data StudioAnalyzing campaign performance, attribution models, and funnel metricsUsing SEMrush, Screaming Frog, and Adobe Analytics to uncover insightsIntegrating SaaS tools and data into BI platforms and ensuring data qualityConducting deep-dive analysis using SQL, R, and advanced ExcelLeading A/B testing and performance optimization effortsTranslating business questions into analytical frameworks and presenting findings to stakeholdersProviding SEO and PPC insights to digital marketing teamsThe essential requirements of the job include:3+ years of experience in marketing analytics, business intelligence, or a related roleProficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced ExcelHands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming FrogOTT HydroMet is proud to be part of theWater Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career.The essential requirements of the job include:Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: Deliver suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.Marketing performance analysis & BI dashboarding: Design BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.Attribution modeling & funnel analysis expertise: Clarify channel performance and customer journey impact.Strong communicator and cross-functional leader: Lead reporting meetings, translate data into business language, and influence decisionsExperience with A/B testing and growth experimentation: Implement and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.Unsolicited AssistanceWe do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral., Karan Gupta, >