Marketing Analyst

6 days ago

Bengaluru, Karnataka, India Getinz Techno Services Full time ₹ 8,00,000 - ₹ 12,00,000 per year
JOB Summary
We're looking for a Marketing Analyst with a strong foundation in data analysis and a passion for leveraging AI-driven tools and automation to drive marketing performance. If you're someone who thrives on uncovering actionable insights, streamlining decision-making, and optimizing campaigns using both data and technology—this role is for you.

Role: Marketing Analyst

Experience: 3+ years

Location: HSR Layout, Bangalore

Employment: Permanent and Direct
Key Responsibilities
  • Analyze data across CRM, paid ads, social, and web analytics to uncover trends and performance insights
  • Use AI-powered tools (e.g., ChatGPT, GenAI dashboards, automation platforms) to enhance reporting, forecasting, and analysis
  • Build and automate dashboards to track KPIs, campaign effectiveness, and ROI
  • Conduct market and competitor research using both traditional and AI-enhanced approaches
  • Drive customer acquisition, retention, and engagement strategies based on data insights
  • Collaborate with Content, Product, and Sales teams to align analytics with business goals
  • Design and execute A/B tests, run experiments, and support predictive modeling initiatives
What You Bring
  • 3+ years of experience in marketing analytics, growth strategy, or business intelligence
  • Strong command of tools such as GA4, HubSpot, Tableau, Power BI, or similar platforms
  • Proficiency with AI/GenAI platforms for marketing insights and automation
  • Ability to extract actionable insights from complex data and translate them into business impact
  • Experience building dashboards and reports to support growth and performance tracking
  • Excellent communication and collaboration skills
Nice to Have
  • Hands-on experience with predictive modeling, segmentation, and personalization using AI
  • Familiarity with multiple digital marketing channels (SEO, SEM, email, paid ads, social)
  • Knowledge of marketing automation and attribution modeling tools
Why this Role?
  • Opportunity to work at the intersection of AI, analytics, and marketing strategy
  • Use cutting-edge tools to solve real-world business challenges
  • Collaborate with high-performing cross-functional teams
  • Competitive compensation and a growth-focused work culture

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