Global Market Automation Operations Specialist

4 days ago


Bengaluru, Karnataka, India Lifelancer Full time
About the Role

We are seeking a highly skilled and experienced Marketo administrator to join our team at Lifelancer, a talent-hiring platform in Life Sciences, Pharma and IT.

Job Description

The successful candidate will be responsible for managing the administration of Marketo, the marketing automation platform, ensuring smooth and efficient operations of all marketing campaigns, initiatives, and backend operations connected to the systems.

This includes data remediation actions, troubleshooting production/operational issues, supporting and monitoring multiple platform integrations, working with data and marketing cloud teams/projects, testing new module implementations, and ensuring the platform is always up and running.

Key Responsibilities
  • Marketo Platform Management: Oversee the administration, configuration, and maintenance of the Marketo platform, ensuring optimal performance and reliability.
  • Integration Management: Ensure seamless management of existing integration of Marketo with other marketing and sales tools, such as CRM systems (e.g., Salesforce, Data Cloud, etc), webinar platforms, and data analytics tools.
  • Strategic Planning: Support and implement comprehensive marketing automation strategies along with various different project teams that align with overall business objectives and marketing goals.
  • Data Integrity: Perform standard daily admin processes to maintain the integrity and reliability of the Marketo platform, inclusive of field management and data management.
  • Reporting Analytics: Help develop and maintain dashboards and reports to track campaign performance, ROI, and other key metrics.
Requirements and Qualifications
  • Minimum 5 years of experience in marketing automation, with at least 3 years specifically in Marketo administration.
  • Demonstrated and valid experience within Marketo administration with proven success in designing and upkeeping of Marketo admin management.
  • Demonstrated experience driving innovation and process improvement that enables the business to achieve its objective.
  • Ability to self-start and learn, focused, organized, and driven. Working with multiple stakeholders globally in a cross-functional team setup.
  • Capable of project-managing multiple priorities, while staying on top of timely communications with stakeholders. Excellent verbal and written communication and presentation skills.
Additional Skills
  • CSS, HTML, Javascript, Python, MySQL
  • Agile framework
  • Salesforce (SFDC), Sitecore Content Management, Hybris Product Information Management, Data and Marketing Cloud.
  • Kapost/Wrike and/or other content operations software
What We Offer

As a Global Market Automation Operations Specialist at Lifelancer, you can expect an estimated annual salary of $120,000-$150,000, depending on location and experience. You will have the opportunity to work with a talented team, receive comprehensive training and support, and enjoy a dynamic and fast-paced work environment.



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