Pardot Marketing Automation Specialist

1 month ago

Bengaluru, Karnataka, India Global Pharma Tek Full time
Pardot Consultant Opportunity

About the Role

This is an exciting opportunity to join Global Pharma Tek as a Pardot Consultant, working closely with the Salesforce IT team to maximize the usage of Pardot. As a trusted advisor, you will provide guidance to the Marketing team on Pardot best practices and help build a vision for their Pardot and marketing cloud usage roadmap.

Key Responsibilities

• Design, implement, and monitor automated campaigns across email and web
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics
• Sales Cloud & APEX knowledge and ability to set up features such as Engagement History, Campaign Influence, BB Marketing Analytics, and the drag-and-drop email builder
• Intimately familiar with Pardot lead qualification process (grading & scoring)
• Excellent understanding of Engagement studio in setting up lead nurturing programs
• Well versed in best practices for administering Pardot ecosystem
• Well versed with the new features in Pardot like engagement history, bb marketing analytics, connected campaigns etc.
• Knowledge of HTML or CSS for creating landing pages, forms, and email templates
• Working knowledge of SFMC will be a plus
• Technology architecture & development

Requirements

• At least years' experience in delivering Salesforce marketing automation projects
• Successfully completed at least two Pardot implementations
• At least years' experience working hands-on with Pardot,
• Experience with Sales Cloud, APEX and LWC
• Certified Pardot Consultant
• Experience using the Pardot API to integrate third-party systems.
• Experience with other marketing automation platforms, such as Salesforce Marketing Cloud.

Good to Have Skills:

• Basic understanding of LWC.
• Basic understanding on REST APIs.
• Good to have Pardot Specialist certification.

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