Pardot Implementation Specialist

4 weeks ago

Bengaluru, Karnataka, India Breezy Talent Full time
Pardot Consultant Job Description

We are seeking a skilled Pardot Consultant to lead the implementation and configuration of Pardot solutions, ensuring seamless integration with Salesforce using the Salesforce Connector. The ideal candidate will have a deep understanding of Pardot and Salesforce, with proven experience in implementing and configuring Pardot solutions, as well as working with the Salesforce Connector.

Key Responsibilities:
  • Pardot Implementation & Configuration: Lead the implementation and configuration of Pardot, ensuring seamless integration with Salesforce using the Salesforce Connector.
  • Automated Campaigns: Design, implement, and monitor automated campaigns across email and web channels to drive engagement and conversion.
  • Marketing KPIs: Analyze and report on marketing KPIs, focusing on email marketing performance and conversion metrics.
  • Salesforce Features: Set up and manage Salesforce features, such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
  • Lead Qualification: Manage the Pardot lead qualification process, including grading and scoring to optimize lead nurturing and conversion.
  • Engagement Studio: Utilize Engagement Studio to set up and maintain effective lead nurturing programs.
  • Pardot Administration: Administer the Pardot ecosystem, ensuring best practices are followed and new features are effectively utilized.
  • HTML/CSS: Use HTML and CSS to create and customize landing pages, forms, and email templates within Pardot.
  • Salesforce Marketing Cloud: A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus, as well as experience with technology architecture and development.

Required Qualifications:
  • Pardot Expertise: At least 3 years of hands-on experience with Pardot, including at least three successful Pardot implementations.
  • Salesforce Experience: At least 2 years of experience in delivering Salesforce marketing automation projects, with experience using Sales Cloud, APEX, and Lightning Web Components (LWC).
  • Certifications: Certified Pardot Consultant (Pardot Specialist certification is a plus).
  • Pardot API: Experience using the Pardot API to integrate third-party systems.
  • Marketing Automation: Familiarity with other marketing automation platforms, such as Salesforce Marketing Cloud, is desirable.
  • Technical Skills: Basic understanding of LWC and REST APIs.

Good to Have Skills:
  • Salesforce Marketing Cloud (SFMC): Working knowledge of SFMC is an advantage.
  • Pardot Specialist Certification: Having this additional certification is beneficial.
  • HTML/CSS: Proficiency in these for creating customized content in Pardot.

lead qualification, HTML, Pardot, Lightning Web Components (LWC), APEX, Lightning Web Components, Pardot Administration, Salesforce, Salesforce Pardot, Salesforce Connector, Marketing KPIs, SFMC, Engagement Studio, Pardot API, Cloud, Salesforce Marketing Cloud, REST APIs, CSS, Sales Cloud, LWC, Marketing Automation, HTML/CSS, Salesforce Marketing Cloud (SFMC)

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