Pardot Implementation Specialist

4 weeks ago

Bengaluru, Karnataka, India Find Next Hire Full time

We are seeking a skilled Pardot Consultant to lead the implementation and configuration of Pardot, ensuring seamless integration with Salesforce using the Salesforce Connector. The ideal candidate will have a deep understanding of Pardot and Salesforce, with proven experience in implementing and configuring Pardot solutions, as well as working with the Salesforce Connector.

Key Responsibilities:
  • Pardot Implementation & Configuration: Lead the implementation and configuration of Pardot, ensuring seamless integration with Salesforce using the Salesforce Connector.
  • Automated Campaigns: Design, implement, and monitor automated campaigns across email and web channels to drive engagement and conversion.
  • Marketing KPIs: Analyze and report on marketing KPIs, focusing on email marketing performance and conversion metrics.
  • Salesforce Features: Set up and manage Salesforce features, such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
  • Lead Qualification: Manage the Pardot lead qualification process, including grading and scoring to optimize lead nurturing and conversion.
  • Engagement Studio: Utilize Engagement Studio to set up and maintain effective lead nurturing programs.
  • Pardot Administration: Administer the Pardot ecosystem, ensuring best practices are followed and new features are effectively utilized.
  • HTML/CSS: Use HTML and CSS to create and customize landing pages, forms, and email templates within Pardot.
  • Salesforce Marketing Cloud: A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus, as well as experience with technology architecture and development.
Required Qualifications:
  • Pardot Expertise: At least 3 years of hands-on experience with Pardot, including at least three successful Pardot implementations.
  • Salesforce Experience: At least 2 years of experience in delivering Salesforce marketing automation projects, with experience using Sales Cloud, APEX, and Lightning Web Components (LWC).
  • Certifications: Certified Pardot Consultant (Pardot Specialist certification is a plus).
  • Pardot API: Experience using the Pardot API to integrate third-party systems.
  • Marketing Automation: Familiarity with other marketing automation platforms, such as Salesforce Marketing Cloud, is desirable.
  • Technical Skills: Basic understanding of LWC and REST APIs.
Good to Have Skills:
  • Salesforce Marketing Cloud (SFMC): Working knowledge of SFMC is an advantage.
  • Pardot Specialist Certification: Having this additional certification is beneficial.
  • HTML/CSS: Proficiency in these for creating customized content in Pardot.

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