Senior Marketing Operations Specialist
3 weeks ago
Job Title: Senior Marketing Operations Specialist - Zeta Global
About the Role:
We are seeking a highly skilled Senior Marketing Operations Specialist to join our team at Zeta Global. As a key member of our marketing team, you will be responsible for taking our Opportunity Explorer suite of products to the next level.
Key Responsibilities:
- Be the subject matter expert for multiple products from the Zeta Opportunity Explorer suite of products.
- Plan and prioritize product developments based on overall business priorities.
- Create appropriate product wireframes and get buy-in from all stakeholders.
- Work closely with design team to bring rudimentary designs to life.
- Coordinate with backend technology teams to ensure timely creation of data files or API queries for use in the UI and help automate the processes involved.
- Monitor and analyze usage of the products and formulate strategies to increase adoption and utilization.
- Support creation of custom reports and analyses that unlock key client-specific insights.
Requirements:
- 4 years of experience in marketing operations or a related field.
- Strong critical thinking, project planning, prioritization and execution skills.
- Deep understanding of business use cases.
- Proficient in executing moderately difficult commands in MS Excel which are commonly used for data analysis.
- Adept at data visualization using MS Office tools or BI tools like Tableau, Power BI etc., and capable of spotting actionable insights.
Good to Have:
- Ability to view the product from a UI/UX lens and provide actionable inputs to the web development team.
- Exposure to building basic wireframes/visuals on tools like InVision, MS PowerPoint, Tableau etc.
- Willingness to go the extra mile, to support team members in standard technical tasks.
- Ability to spot opportunities around process improvement and automation of tasks, and guide team members working on those projects.
About Zeta Global:
At Zeta Global, we are a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.
Our team is dynamic, collaborative, and committed to delivering exceptional results. We pride ourselves on our ability to innovate and adapt to the ever-changing marketing landscape.
We Offer:
- Opportunity to work on a product that has been recognized as a Leader by Forrester WaveTM.
- Dynamic work environment that enables high velocity professional growth, encourages and enables decision-making at all levels.
- Zeta has been at the forefront of innovation in the marketing and advertising industry. This role provides an opportunity to work on some of the latest innovations and challenges that the industry has to offer.
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