Digital Engagement Coordinator

4 hours ago

Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Email Marketing Specialist Role

We are seeking an Email Marketing specialist to drive engagement with our growing community.

Key Responsibilities:

  • Email Campaign Management: Design, build, and execute campaigns via email platforms. Set up automated journeys and sequences, draft and edit subject lines, preview text, and body copy in collaboration with content leads.
  • Audience Segmentation & Analytics: Segment lists by interest, behavior, and engagement to ensure targeted outreach. Maintain clean, updated supporter databases, track and report campaign performance using platform dashboards and Google Analytics.
  • Digital Platform Management: Manage and maintain our three websites - update content, publish blogs, events, and multimedia, introduce new features as needed. Handle web hosting and domain management for existing and new projects, improve SEO rankings through regular audits and keyword optimization.
  • Email Deliverability & Technical Setup: Ensure compliance with email regulations, optimize deliverability through authentication protocols, list hygiene, and sender reputation best practices.
  • Strategy & Collaboration: Align email strategies with broader campaign objectives, support integration of email into multi-channel campaigns, collaborate with communications and campaign teams to ensure consistency across all touchpoints.

Required Qualifications:

  • Up to 2 years of experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
  • Demonstrated experience in website management, SEO optimization, and digital platform administration.
  • Proficiency with email marketing tools, strong grasp of segmentation, automation, analytics, and deliverability best practices.
  • Ability to draft clear, compelling copy in collaboration with content creators.
  • Familiarity with Google Analytics and UTM tracking for conversions.
  • Knowledge of compliance standards and data privacy regulations.
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration.

To apply, please send your CV, total years of experience, and current salary details to the specified address.

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