Lead Inbound Marketing Specialist

4 days ago

Jamnagar, Gujarat, India beBeeMarketing Full time US$ 1,00,000 - US$ 1,20,000
Job Summary

This senior marketing role involves leading and expanding inbound marketing efforts to drive brand awareness, generate qualified leads, and support revenue growth in the B2B market.

  • Develop a comprehensive inbound marketing strategy to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Collaborate with content creators to produce engaging and informative content that addresses customer needs.
  • Implement SEO best practices to improve organic search rankings and drive traffic to the company website.
  • Plan and manage multi-channel marketing campaigns to align with sales objectives and track performance metrics.
  • Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape.
  • Develop lead nurturing programs to move prospects through the sales funnel effectively.
  • Work closely with the sales, product, and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.
Requirements
  • 5-8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Strong understanding of SEO, content marketing, and lead generation strategies.
  • Proficiency in marketing automation tools and CRM systems.
  • Excellent analytical skills to measure and report on campaign performance.
  • Exceptional communication and project management abilities.
What We Offer
  • Opportunity to shape the marketing strategy of a key product in a growing technology company.
  • Dynamic and supportive work environment.
  • Access to learning resources and opportunities for career advancement.
  • Attractive salary package with performance-based incentives.

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