GTM Lead

At Sunday Labs, we are building a community of engineers, not just another staffing company. Our proprietary 10x Assessment Platform helps us identify and unlock engineering talent that most companies overlook, connecting them with the world's leading product companies.

We are looking for a GTM Lead to own both revenue growth and market positioning for our tech staffing business. This is a hybrid role—equal parts sales leader and strategic thinker—ideal for someone who wants to build GTM from scratch and scale it globally.

1. Sales & Revenue Growth

• Own revenue targets for the staffing vertical.
• Build and manage a predictable pipeline of global clients (startups, scaleups, enterprises).
• Negotiate and close high-value staffing deals while ensuring client satisfaction.
• Collaborate with delivery/recruitment teams to guarantee successful onboarding and retention.

2. GTM Strategy & Positioning

• Define and implement the go-to-market strategy for Sunday Labs' staffing solutions.
• Create differentiated messaging, narratives, and sales collateral.
• Develop scalable playbooks for outbound and inbound growth.

3. Ecosystem & Partnerships

• Build partnerships with VCs, accelerators, and startup ecosystems to drive referrals.
• Represent Sunday Labs at industry events, communities, and thought-leadership forums.
• Position Sunday Labs as the go-to partner for building world-class engineering teams.

4. Demand Generation & Marketing Enablement

• Collaborate with marketing to run demand-gen campaigns, case studies, and content.
• Track brand visibility metrics like inbound leads, referrals, and ecosystem mentions.
• Enable sales/BD teams with narratives, decks, and client-facing material.

5. Leadership & Growth

• Work directly with founders on pricing, contracts, and market expansion.
• Mentor and enable junior sales/BD hires.
• Use market feedback to refine offerings and GTM strategy.

• 7–12 years of experience in sales, business development, or GTM leadership (staffing, HR tech, SaaS preferred).
• Proven success in closing high-value B2B deals and owning revenue quotas.
• Strong understanding of tech hiring landscape (India + global).
• Excellent storytelling, negotiation, and relationship-building skills.
• Ability to balance execution with long-term strategy.

• Experience with international staffing or remote-first hiring models.
• Network within startup ecosystems, VCs, or global product companies.
• Prior exposure to early-stage or scaling company GTM.

• Competitive compensation with performance-based incentives.
• Leadership role owning both sales and GTM strategy.
• Direct collaboration with founders in shaping Sunday Labs' growth story.
• Opportunity to define how global companies hire engineering talent.