Growth Marketer

Mission

Own end-to-end growth for Swirl’s enterprise AI agent platform. Generate qualified demand, build a predictable pipeline, and make Swirl the default choice for “agentic commerce” in the U.S.

Company Description

Enterprises want AI agents but get stuck on observability, governance, and external context (voice of customer). Swirl solves this with a low/no-code framework to build multimodal AI agents tailored to real workflows—months → days. We’re focused on OEM categories first (auto, consumer electronics, appliances, equipment) and expanding fast.

Outcomes (what success looks like)

30 days

- Stand up clean funnels (website → form → routing), analytics, and reporting in HubSpot.
- Ship 3 experiments (e.g., LinkedIn threads + teardown PDF + founder DM outreach) → 5 ICP first meetings.
- Publish 1 flagship artifact (Agentic Commerce teardown or case study) that converts.

60–90 days

- ABM light for Top-100 accounts (contact maps, 1:1 emails, founder social, event invites).
- Repeatable growth loop that yields 5–10 SQLs/month (from content + outbound + events).
- Two executive salons/roundtables booked with OEM GTM leaders.

What you’ll do

- Execution engine: Write landing pages, threads, emails, and outreach that get replies. Launch ads only when the organic loop works.
- ABM & outbound: Build target lists, multi-thread contacts, run founder-led DMs, coordinate briefings.
- Sales Enablement: Build field decks, one-pagers, ROI/TEI calculators, and competitive briefs. Partner tightly with founders on key deals.
- PR & Category Creation: Place Swirl as the Palantir-for-Agentic-Commerce. Secure speaking slots, awards, podcasts, and trade press.
- Content & Thought Leadership: Produce long-form (playbooks, benchmarks), short-form (LinkedIn/Twitter), and product-led content (demos, teardowns).
- Growth Ops: Own website, analytics, lead routing/scoring, and the MA stack. Instrument experiments; kill what doesn’t work.
- Events: Spin up small, high-signal dinners/roundtables; measure ROI.

KPIs (measured weekly)

- ICP SQLs and first-meetings per week
- Cost per Opportunity and opportunity creation rate from each channel
- Stage-to-stage conversion (Lead→MQL→SQL→Opportunity) and time-to-first-meeting
- Executive engagement (VP+/C-level touches in target accounts)
- Share of voice in target categories; content → meeting attribution

Must-haves

- 2–5 yrs (or exceptional 0-2) in B2B SaaS/AI/data or evidence of shipping high-impact projects (portfolio/GitHub/Substack/threads).
- Elite writing (prove with an example) and narrative skills. You can turn a technical idea into copy that makes a VP care—fast.
- Built an ABM engine for named accounts; shipped multi-channel programs that reliably produce enterprise SQLs.
- Comfortable with AI tools for marketing (aka Vibe Marketing).
- Analytical: can calculate funnel math and run A/B tests.
- An owner's mindset operates by first principles; test fast and own the number.

Nice-to-haves

- Exposure to LLMs/agents, RAG/observability/MLOps concepts.
- Cloud marketplace/partner marketing basic (AWS/Azure/GCP, SIs, agencies).
- Built ROI models/TEI or value engineering for enterprise buyers.

How we work (read before applying)

- Speed > comfort. We ship, measure, and iterate.
- Owner mindset. No hand-offs for things you can solve in a day.
- High bar. Clear writing, clean funnels, honest metrics.
- Customer-obsessed. We build with real operators; every asset must move a deal forward.

Location & Compensation

- U.S.-first, remote-friendly; travel for events and customer meetings as needed.
- Competitive salary + meaningful equity. Senior IC or player-coach, depending on experience.

To apply

Send:

1. LinkedIn + 2 links to campaigns/assets you personally shipped that generated enterprise SQLs
2. A 200-word plan for landing 10 meetings with VP/C-level at U.S. OEMs in 30 days

Subject: Head of Growth — I own the number. Email: kaizad.hansotia@goswirl.live