
Digital Growth Strategist
4 days ago
About the Role:
The ideal candidate will be responsible for developing and executing strategies to drive customer adoption and engagement across various customer segments.
This individual will work closely with cross-functional teams to craft targeted campaigns, improve user journeys, and increase conversions on bank channels.
- Customer Engagement:
- Analyze user journeys to identify areas for improvement and develop data-driven strategies to increase traffic and conversion rates.
- Work with digital marketing and product teams to design targeted campaigns based on customer personas and preferences.
- Use data analytics and segmentation to inform marketing decisions and optimize user experiences.
- Develop end-to-end measurement frameworks to track growth experiments and campaign performance.
- Collaborate with BI/analytics tools to extract, clean, and interpret large datasets.
- Develop and execute strategic plans to drive customer adoption and engagement.
- Work with cross-functional teams to design and implement targeted campaigns.
- Analyze user data to identify trends and areas for improvement.
- Collaborate with digital marketing and product teams to optimize user experiences.
- Track and measure campaign performance using data analytics.
- 2-6 years of experience in growth/product marketing for a digital business/apps.
- Customer-centric mindset and attention to detail are essential.
- Prior experience with campaign management tools like Moengage, Clevertap, Google Analytics, Adobe, etc., and marketing tools like Firebase, Appsflyer required.
- Hands-on experience with data extracting and interpretation tools like SQL, Power BI.
- Prior experience executing D2C campaigns and content strategy.
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