Chief Growth Strategist

2 weeks ago


Solapur, Maharashtra, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,50,00,000

Job Summary:

We are seeking an experienced chief growth strategist to drive customer acquisition through our referral program.

This role will be part of the organic growth marketing team and will report directly to the Senior Director of Marketing.

Roles & Responsibilities:

Referral Marketing:

• Develop and execute data-driven strategies for the referral program.

• Optimize the program through A/B testing and reward structure experimentations.

• Collaborate with product, tech, and creative teams to create seamless app experiences for referrals.

• Analyze metrics to improve conversion rates and reduce customer acquisition cost (CAC).

• Stay up-to-date with industry trends to maintain competitive advantage in referral programs.

App Retention:

• Develop and implement personalized multi-channel communication to boost awareness, engagement, and click-through rates (CTR).

• Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.

Pre-requisites:

• 5-8 years of experience working in large-scale growth operations with a focus on referrals.

• Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms such as Gupshup, Kaleyra.

• Passionate about mining customer insight, strong analytical and problem-solving skills.

• Excellent communication, presentation, and data reporting skills



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