
Chief Growth Strategist
3 days ago
- Develop and execute end-to-end demand generation strategies.
- Build and manage the marketing funnel up to MQL.
- Ensure seamless handoff of MQLs to SQLs for Sales/BD.
This is a high-impact leadership role, combining strategic thinking, data-driven marketing, and executional excellence.
Key ResponsibilitiesDemand Generation & Funnel Management- Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
- Ensure timely handoff of MQLs to Sales with intelligence to accelerate conversion.
- Run account-based marketing programs for top 50 target enterprise accounts.
- Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing.
- Build government-focused campaigns aligned to national cybersecurity priorities.
- Support tender desk with content packs, RFP responses, and positioning.
- Drive presence at govt expos, smart city forums, defense/security summits.
- Develop compelling whitepapers, case studies, executive briefs, and ROI calculators.
- Ensure consistent brand voice across enterprise and government narratives.
- Implement and optimize MarTech stack.
- Track and report key metrics.
- Manage a lean in-house growth marketing team.
- Coordinate with external agencies for scale.
Ideal Candidate Profile
- Experience: 10–15 years in B2B demand generation.
- Domain: Strong background in cybersecurity, SaaS, enterprise technology.
- Skills:
- Proven track record in ABM, digital marketing.
- Strong understanding of funnel metrics and MarTech tools.
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