Marketing Research Specialist
2 days ago
ZebraLearn, an Ed-tech Platform, aims to transform learners into leaders by providing a unique learning experience. Our approach is based on the principle of 'Learn by Doing.'
Job Overview
We are seeking a skilled Marketing Research Specialist to join our marketing team. The ideal candidate will have a passion for storytelling, analytical skills, and the ability to collect and analyze significant amounts of information.
Key Responsibilities
- Conduct market research to identify industry trends, audience preferences, and competitor strategies.
- Gather and analyze data from various sources (industry reports, consumer surveys, social media, etc.) to inform content strategy.
- Identify relevant topics, keywords, and content opportunities that align with business objectives.
- Collaborate with content writers, designers, and marketers to provide research-based insights for blogs, whitepapers, eBooks, case studies, and other marketing materials.
- Support SEO efforts by identifying high-impact keywords and content gaps.
- Provide fact-checking, source verification, and quality assurance for all marketing content.
- Create concise and actionable reports on research findings, including industry shifts, consumer behavior, and emerging content trends.
- Monitor competitors' content strategies and highlight areas for differentiation.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
- Proven experience (1-3 years) in content research, marketing research, or a similar role.
- Strong analytical skills with the ability to collect, organize, and analyze significant amounts of information.
- Proficiency in using research tools like Google Analytics, SEMrush, Ahrefs, and industry databases.
- Familiarity with SEO principles and content strategy.
- Excellent verbal and written communication skills.
- Strong organizational and time management skills, with the ability to prioritize and meet deadlines.
Why ZebraLearn?
A dynamic work environment with growth opportunities.
Be a key part of exciting app projects and campaigns.
The estimated salary for this position is ₹12,00,000 - ₹18,00,000 per annum, depending on location and experience.
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