Content Researcher and Insights Specialist

8 hours ago


Surat, Gujarat, India ZebraLearn Full time

As a dynamic and detail-oriented Content Researcher at ZebraLearn, you will play a crucial role in shaping the company's marketing content. Your primary responsibility will be to conduct in-depth research to support the creation of high-quality, engaging, and data-driven marketing materials.

About Us

ZebraLearn is an Ed-tech Platform passionate about helping lifelong learners unleash their full potential. Our mission is to simplify complex concepts and make learning as easy to grasp as a high-five from a friend. We strive for more than dull and monotonous learning methods, instead kicking it up a notch with a diverse range of books that leave you craving more.

We believe in positively impacting your learning journey, ensuring you become a true leader in your field. Whether you're a student yearning for academic success, a professional hungry for career growth, or just someone with a curious mind eager to expand horizons, ZebraLearn has your back.

Job Description

This exciting role involves conducting market research to identify industry trends, audience preferences, and competitor strategies. You will gather and analyze data from various sources to inform content strategy, identifying relevant topics, keywords, and content opportunities that align with business objectives.

You will collaborate with content writers, designers, and marketers to provide research-based insights for blogs, whitepapers, eBooks, case studies, and other marketing materials. In addition, you will support SEO efforts by identifying high-impact keywords and content gaps, providing fact-checking, source verification, and quality assurance for all marketing content.

Your contribution will also involve creating concise and actionable reports on research findings, including industry shifts, consumer behavior, and emerging content trends. You will monitor competitors' content strategies and highlight areas for differentiation, staying up-to-date with industry news, tools, and research methodologies to ensure the company remains ahead of the curve.

Requirements

To succeed in this role, you will need a Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field. Proven experience (1-3 years) in content research, marketing research, or a similar role is essential, along with strong analytical skills and proficiency in using research tools like Google Analytics, SEMrush, Ahrefs, and industry databases.

Familiarity with SEO principles and content strategy is also required, as well as excellent verbal and written communication skills. Strong organizational and time management skills, with the ability to prioritize and meet deadlines, are crucial in this fast-paced environment.

Benefits

As a key member of our team, you can expect a competitive salary, benefits, and peers who share your passion for learning and innovation. You will work in a dynamic environment with growth opportunities, contributing to exciting app projects and campaigns that transform learners into leaders.


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