Digital Marketing Specialist
2 days ago
At Alpino Health Foods, we're seeking a talented Digital Marketing Specialist to spearhead our social media presence. With a strong focus on creativity, digital trends, and audience engagement, this role is perfect for someone who lives and breathes social media.
Key ResponsibilitiesSocial Media Management
- Maintain and enhance the company's online presence across major platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.
- Develop and execute content strategies to maintain a consistent flow of engaging posts and increase followers/subscribers.
Copywriting & Caption Writing
- Create compelling copy and captions for posts across all social media platforms that align with our brand tone and voice.
- Design creative messages for social media campaigns, ensuring consistency in messaging.
- Write engaging taglines, slogans, and product descriptions that resonate with our audience.
Customer, Influencer Engagement & ORM
- Monitor and manage the company's online reputation by addressing reviews and comments across platforms.
- Respond promptly to customer inquiries and engage with influencers to maintain strong relationships.
- Manage relationships with influencers, tracking collaboration performance to enhance brand visibility.
- Engage actively with tagged posts and collaborate with influencers to amplify visibility and community interaction.
- Participate in trending conversations by leaving witty and creative comments aligned with Alpino's fun, quirky voice.
Innovation, Strategy & Team Collaboration
- Stay updated with the latest social media trends and incorporate them into our strategy.
- Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding.
- Collaborate with internal teams to execute successful campaigns.
- Drive innovation by experimenting with new ideas, ensuring Alpino stays ahead in the market.
Analytics & Reporting
- Track and analyze social media performance metrics to evaluate campaign success.
- Provide regular performance reports with actionable insights to optimize future campaigns.
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