Digital Marketing Specialist

2 days ago


Surat, Gujarat, India Alpino Health Foods Full time

At Alpino Health Foods, we're seeking a talented Digital Marketing Specialist to spearhead our social media presence. With a strong focus on creativity, digital trends, and audience engagement, this role is perfect for someone who lives and breathes social media.

Key Responsibilities

Social Media Management

  • Maintain and enhance the company's online presence across major platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.
  • Develop and execute content strategies to maintain a consistent flow of engaging posts and increase followers/subscribers.

Copywriting & Caption Writing

  • Create compelling copy and captions for posts across all social media platforms that align with our brand tone and voice.
  • Design creative messages for social media campaigns, ensuring consistency in messaging.
  • Write engaging taglines, slogans, and product descriptions that resonate with our audience.

Customer, Influencer Engagement & ORM

  • Monitor and manage the company's online reputation by addressing reviews and comments across platforms.
  • Respond promptly to customer inquiries and engage with influencers to maintain strong relationships.
  • Manage relationships with influencers, tracking collaboration performance to enhance brand visibility.
  • Engage actively with tagged posts and collaborate with influencers to amplify visibility and community interaction.
  • Participate in trending conversations by leaving witty and creative comments aligned with Alpino's fun, quirky voice.

Innovation, Strategy & Team Collaboration

  • Stay updated with the latest social media trends and incorporate them into our strategy.
  • Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding.
  • Collaborate with internal teams to execute successful campaigns.
  • Drive innovation by experimenting with new ideas, ensuring Alpino stays ahead in the market.

Analytics & Reporting

  • Track and analyze social media performance metrics to evaluate campaign success.
  • Provide regular performance reports with actionable insights to optimize future campaigns.


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