Digital Marketing Specialist

1 month ago


Surat, Gujarat, India EC2 Consulting Solutions Full time

EC2 Consulting Solutions is a forward-thinking consulting firm dedicated to providing innovative solutions for businesses looking to enhance their online presence. We are currently seeking a skilled Digital Marketing Specialist to join our team.

About the Role

This position involves overseeing paid search campaigns, website analytics, and PPC initiatives to ensure maximum ROI. The ideal candidate will have experience managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

Key Responsibilities
  • Execute tests, collect and analyze data, and identify trends to optimize paid search campaigns
  • Track and report website analytics and PPC initiatives to inform data-driven decisions
  • Manage campaign expenses and maintain a keen eye on budget and cost projections
  • Develop and implement SEO strategies to enhance copy and landing pages
  • Prioritize ongoing keyword discovery, expansion, and optimization
  • Research and implement SEO recommendations based on industry best practices
  • Analyze competitor advertising links to stay ahead of the competition
  • Design and execute a link building strategy to improve website authority
  • Collaborate with the development team to integrate SEO principles into new code
  • Work closely with editorial and marketing teams to drive SEO in content creation and programming

We value flexibility, creativity, and a passion for digital marketing. As a key member of our team, you will be responsible for recommending changes to website architecture, content, linking, and other factors to enhance SEO positions for target keywords.

Requirements
  • Freshers welcome to apply
  • Excellent English communication skills required
  • Proven experience in SEM, managing PPC campaigns across Google, Yahoo, and Bing
  • Strong understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics)
  • Knowledge of A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development constraints
  • Understanding of ranking factors and search engine algorithms
  • Staying up-to-date with the latest trends and best practices in SEO and SEM

The salary for this position is estimated to be around $80,000 per year, depending on location and experience.



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