Lead Social Media Insights Analyst

3 days ago


Nashik, Maharashtra, India beBeeAnalyzer Full time ₹ 1,04,000 - ₹ 1,30,878

We are seeking a skilled and analytical professional to design, execute, and deliver custom reports that inform strategic decision-making across the organization.

The role involves engaging with stakeholders to gather business requirements and translating them into structured queries that monitor social conversations around internal brands, competitors, products, marketing campaigns, and key events. The analyst will be responsible for conducting in-depth analysis of unstructured social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise, insight-driven narratives.

The ability to differentiate meaningful signals from noise and communicate insights in a business-relevant context is critical. This role requires a high degree of independence, as assignments may lack predefined templates or processes.

Required Skills and Qualifications

• 2-4 years of experience in social listening, consumer insights or social media marketing roles
• Experience building Boolean queries and refining search logic for accuracy and relevance
• Basic understanding of sentiment analysis and natural language processing
• Ability to identify emerging trends within the beverage industry and broader social media landscape; culturally aware and informed on global digital conversations
• Skilled at distilling complex datasets into clear, concise, and business-relevant insights
• Strong multitasking and time management abilities with a consistent track record of delivering high-quality outputs under tight deadlines
• Naturally curious and detail-oriented, with a deep interest in uncovering the why behind social trends and behavioral shifts
• Self-starter with a strong sense of ownership, accountability, and a proactive approach to problem-solving
• Ability to work both independently and collaboratively in a cross-functional, fast-paced environment
• Technical skills required include proven experience with social listening and analytics platforms such as Brandwatch, Sprinklr, Cision, Emplifi, or equivalent tools,
• Experience in Consumer Insights tools such as GWI, CreatorIQ, MeltWater or equivalent tools,
• Strong understanding of social media platforms and ecosystems, including Facebook, Instagram, X (formerly Twitter), YouTube, blogs, forums, and emerging channels
• Demonstrated analytical skills with experience in data gathering, interpretation, and the development of actionable, insight-driven recommendations



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