Market Insights Specialist

3 days ago

Nashik, Maharashtra, India beBeeMarket Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title:

Market Mix Analyst

About the Role:

  • As a Market Mix Analyst, you will lead client engagements in market mix modelling and act as a primary point of contact to drive business outcomes.
  • You will translate analytical results into strategic recommendations for media planning and budget allocation by leveraging your understanding of client business challenges, marketing strategy, and objectives.
  • The ideal candidate will design, develop, and validate market mix models using econometric/statistical tools (e.g., regression models, time-series analysis) to identify key drivers of performance from historical media and sales data.
  • Provide scenario analysis and media optimization insights to guide marketing decisions, integrating market mix model results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Key Responsibilities:

  • Liaise with clients to understand their business challenges and design customized modelling approaches.
  • Develop and execute market mix models using advanced statistical techniques.
  • Analyse historical data to identify key drivers of performance and provide actionable insights.
  • Communicate complex analytical results to stakeholders in a clear and concise manner.
  • Stay up-to-date with industry trends and best practices in market mix modelling.

Requirements:

  • 8-10 years of experience in market mix modelling, consulting, or a related field.
  • Proven track record of delivering successful client engagements.
  • Strong analytical skills, including proficiency in econometric/statistical tools (e.g., regression models, time-series analysis).
  • Excellent communication and stakeholder management skills.
  • Able to work independently and collaboratively as part of a team.

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