
Senior Brand Design Lead
1 day ago
Key Roles:
- Direct the visual identity of a company.
Key Responsibilities:
- Oversee end-to-end design for packaging, digital campaigns, website creatives and offline collateral.
- Maintain consistent brand identity across all consumer touchpoints.
- Lead design of social media content, ad creatives, landing pages, emailers and influencer kits.
- Collaborate with product and marketing teams to bring campaigns to life with compelling visuals.
- Translate consumer insights and brand strategy into innovative design concepts.
- Guide junior designers and freelancers in creative direction and feedback.
- Stay current with design trends to keep the brand fresh and competitive.
Required Skills & Qualifications:
- 4-6 years experience as a Graphic Designer, at least 2 years in senior or lead role.
- Strong portfolio showcasing branding, packaging and digital campaign design.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience designing for D2C, beauty, fashion or lifestyle brands.
- Able to balance creativity with commercial goals (conversion, engagement, retention).
- Keen eye for typography, color palettes and visual storytelling.
- Excellent communication and collaboration skills.
Nice to Have:
- Motion graphics or video editing experience.
- Photography or art direction background.
- Experience working in fast-paced startup environments.
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