Lead Brand Professional

4 days ago

Ahmedabad, Gujarat, India beBeeBrand Full time ₹ 15,00,000 - ₹ 28,00,000

As a Brand Manager, you will lead and strengthen our brand presence. The ideal candidate has 5-6 years of proven experience in brand management, with strong expertise in SEO, marketing strategy, content creation, and design-oriented thinking.

Key Responsibilities
  • Brand Strategy & Development: Define, develop, and execute the brand vision, positioning, and messaging. Ensure alignment of brand identity across all channels and markets.
  • Marketing & Campaigns: Plan and oversee integrated marketing campaigns across digital, social, print, and PR channels. Collaborate with creative, digital, and media teams to ensure impactful campaign execution.
  • Content & Communication: Ensure all content, advertising, and communication reflect brand guidelines and tone of voice. Work closely with PR and social media teams to manage brand reputation.
  • Product & Innovation: Partner with product, sales, and design teams to align product development with brand goals. Contribute to product launches, packaging design, and customer experience enhancements.
  • Performance & Reporting: Monitor brand health metrics, awareness, and engagement. Provide regular reporting to senior management on brand performance and growth opportunities.
Requirements
  • Education: Bachelor's or master's degree in marketing, Business Administration, or related field.
  • Experience: 5+ years of experience in brand management, marketing, or related roles.
  • Skills: Proven experience in building and growing strong consumer brands. Strong understanding of digital marketing, social media, and market research.
Preferred Skills
  • International Markets: Experience in international markets or multi-brand management.
  • Marketing Technologies: Knowledge of latest marketing technologies and digital trends.

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