
Asset Branding Manager
1 day ago
Purpose
As a Asset Branding Manager at Adani, you will be responsible for overseeing the
strategic planning, development, and execution of brand initiatives across various
assets within the corporate industry. You will play a critical role in enhancing the
visibility and reputation of Adani's diverse portfolio of assets, contributing to the
overall brand equity and business objectives.
Experience
10 - 15 years of experience in corporate industry with a focus on branding
and asset management.
Demonstrated track record of successfully leading branding initiatives and
campaigns.
Proven experience in managing cross-functional teams and collaborating
with external agencies.
Roles and Responsibilities
Lead the development and implementation of comprehensive asset
branding strategies to enhance brand visibility and market positioning.
Collaborate with internal stakeholders to understand asset-specific
branding requirements and align strategies with business objectives.
Oversee the creation of compelling brand narratives and messaging that
resonate with target audiences for each asset.
Manage the execution of branding campaigns, ensuring consistency and
alignment with Adani's brand guidelines and values.
Monitor and analyze brand performance metrics, providing insights and
recommendations for continuous improvement.
Establish and maintain strong relationships with external partners,
including agencies, vendors, and industry associations, to support branding
initiatives.
Stay updated with industry trends and best practices in asset branding,
integrating innovative approaches into the overall strategy.
Provide leadership and guidance to a team of branding specialists,
fostering a collaborative and high-performance work environment.
Education Qualification
Bachelor's degree in Marketing, Business Administration, Communications,
or related field.
Master's degree or MBA in Marketing or Brand Management preferred.
Certification required
Professional certification in Brand Management or Marketing Strategy is
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