Senior Brand Strategist

19 hours ago

Ahmedabad, Gujarat, India beBeeStrategist Full time US$ 2,00,000 - US$ 2,50,000
Senior Brand Strategist Job Description

This role involves shaping the brand identity of global institutions and making high-quality education accessible to Indian students. The ideal candidate will lead the creation and execution of distinctive brand identity for each campus, influencing how students, parents, faculty, and partners perceive us.

The Senior Brand Strategist will shape how India perceives and embraces these global institutions and ensure that every university touchpoint reflects academic excellence and aspirational value. This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

The key responsibilities include:

  • Developing and owning a composite brand strategy that balances global equity with unique positioning in the Indian market.
  • Building a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  • Maintaining brand guidelines and governance frameworks across all platforms and touchpoints.
  • Designing and managing large-scale influencer marketing campaigns.
  • Leading ATL campaigns including print and outdoor to drive mass awareness and reputation building.
  • Oversseeing media strategy and planning in collaboration with agency partners.
Requirements
  • 10–12 years of experience in brand, marketing, or creative leadership roles.
  • First-hand experience of building brands in the Indian market through brand positioning, messaging, and effective customer segmentation.
  • Demonstrated success in building and launching new brands, including ATL/BTL and digital.
  • Proven experience driving large-scale impact through influencer campaigns.
  • Strong understanding of media planning, agency collaboration, and cross-cultural communication.
  • Experience leading website development and digital brand platforms.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.

This is an opportunity to make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.

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