Digital Marketing Strategist

6 days ago

Surat, Gujarat, India beBeeMarketing Full time ₹ 8,20,000 - ₹ 13,10,000
Job Description

Nua is a pioneering venture-funded brand that's transforming women's wellness in India. We're on a mission to develop holistic and personalized solutions for solving real problems that women face.

We do this by building a wellness platform with great products, an impactful community, and a personalized customer experience. Our innovative, chemical-free sanitary pads are made from safe and sustainable materials.

We're not just a company; we're a movement. With a growing community of over 10 lakh women, we're already India's largest and most engaged digital-first FemTech brand.

We've raised significant funding from top investors, including Lightbox Ventures, Kae Capital, and Deepika Padukone. If you're passionate about making a difference and creating real impact, then you might be the perfect fit for our team.

About the Role

We're looking for a Product Marketing Executive to lead marketing initiatives for our D2C channel. The goal is to drive engagement, repeat purchases, and position our website as the preferred shopping destination.

  1. Market the website value proposition and features to increase awareness, adoption, and repeat purchases.
  2. Develop feature positioning and messaging that clearly communicates their value in enhancing convenience, engagement, and loyalty.
  3. Plan and execute multi-channel marketing campaigns across digital and offline channels.
Required Skills and Qualifications
  • Product Marketing Expertise: 2+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products.
  • Experience in B2C, preferably D2C brands.
  • Strategic Planning & Execution: Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch.
  • Consumer Insights: Experience in using data and research to craft user personas and develop targeted marketing strategies.
  • Messaging and Positioning: Strong ability to develop compelling messaging and narratives for diverse user segments.
  • Analytical Skills: Ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.
Benefits

We offer a dynamic work environment, opportunities for growth and development, and a chance to make a meaningful impact in the lives of women.

We're committed to providing a platform for innovation, creativity, and entrepreneurship.

Others

If you're passionate about driving business outcomes and improving user experiences, then we'd love to hear from you.

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