
Digital Marketing Programmatic Buyer
2 weeks ago
Job Summary:
We are seeking a skilled Programmatic Buying Strategist to join our team. The ideal candidate will have experience in digital marketing and programmatic buying, including awareness and acquisition campaigns.
Key Responsibilities:
- Develop and implement strategic plans for programmatic buying across various platforms, focusing on reach, install, and conversion.
- Manage and optimize ad campaigns on DV360 and Google Ads, ensuring efficient use of resources and meeting campaign goals.
- Collaborate with internal teams to create and integrate tracking mechanisms, improving overall campaign performance.
- Structure and manage display, TrueView, video, and search campaigns, monitoring metrics and making data-driven decisions.
- Provide creative ideas and support to the design team, enhancing campaign visuals and engagement.
- Communicate effectively with clients and stakeholders, ensuring campaign success and meeting expectations.
- Generate reports and analyze advertising accounts to identify areas for improvement and optimization.
Requirements:
- Intermediate to advanced level of programmatic buying skills and experience working on DV 360 and Google Campaign Manager.
- DV 360 certification and strong understanding of digital marketing principles.
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