Digital Marketing Programmatic Buyer

2 weeks ago


Kottayam, Kerala, India beBeeStrategist Full time ₹ 12,00,000 - ₹ 20,00,000

Job Summary:

We are seeking a skilled Programmatic Buying Strategist to join our team. The ideal candidate will have experience in digital marketing and programmatic buying, including awareness and acquisition campaigns.

Key Responsibilities:

  • Develop and implement strategic plans for programmatic buying across various platforms, focusing on reach, install, and conversion.
  • Manage and optimize ad campaigns on DV360 and Google Ads, ensuring efficient use of resources and meeting campaign goals.
  • Collaborate with internal teams to create and integrate tracking mechanisms, improving overall campaign performance.
  • Structure and manage display, TrueView, video, and search campaigns, monitoring metrics and making data-driven decisions.
  • Provide creative ideas and support to the design team, enhancing campaign visuals and engagement.
  • Communicate effectively with clients and stakeholders, ensuring campaign success and meeting expectations.
  • Generate reports and analyze advertising accounts to identify areas for improvement and optimization.

Requirements:

  • Intermediate to advanced level of programmatic buying skills and experience working on DV 360 and Google Campaign Manager.
  • DV 360 certification and strong understanding of digital marketing principles.


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