Digital Performance Strategist

8 hours ago

Kottayam, Kerala, India beBeeAnalytical Full time ₹ 1,50,00,000 - ₹ 2,40,00,000
Senior Performance Analyst Role

This position requires a highly skilled Senior Performance Analyst to lead the optimization and scaling of our digital performance across global markets.

Key Responsibilities:

  • Lead end-to-end performance analysis across paid media channels (Google, Meta, TikTok, Programmatic, etc.)
  • Develop and own advanced dashboards and reporting frameworks for leadership visibility
  • Translate complex data into strategic recommendations that drive measurable business growth
  • Partner with Paid Media Managers, Growth Marketing, and Data Science teams to shape acquisition and retention strategies
  • Conduct deep-dive analyses on attribution models, conversion paths, and media mix optimization
  • Mentor junior analysts and contribute to building a data-driven culture within the organization

Required Skills and Qualifications:

  • 7+ years of proven experience in performance marketing, media analytics, or digital growth roles
  • Strong command of digital ad platforms: Google Ads, Meta, TikTok, Ads, and emerging channels
  • Proficiency in advanced analytics & BI tools: Looker Studio, Tableau, Power BI, SQL (preferred)
  • Solid understanding of attribution modeling, incrementality testing, and ROI forecasting
  • Exceptional analytical skills with the ability to connect performance data to strategic business outcomes
  • Strong communication skills to present findings and influence senior stakeholders

Benefits:

This role offers the opportunity to work with a talented team and contribute to driving business growth through data-driven insights.

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