Industry-Specific Channel Expert

The Channel Enablement Specialist is a vital position within our organization, responsible for developing and implementing structured onboarding programs to accelerate time-to-productivity for new partners. This role also involves designing and delivering partner training sessions, including product overviews, technical deep dives, and sales strategy workshops.

Additionally, the specialist will create and/or maintain enablement content such as sales collateral, playbooks, competitive analysis, FAQs, and certification programs. The ability to localize and customize training resources for regional market needs is also essential.

This individual must have a strong understanding of IT hardware, software, cloud solutions, and channel sales models. Experience working with channel partner programs, sales enablement strategies, and partner training initiatives is also crucial.

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• Develop and implement structured onboarding programs for new partners.\
• Design and deliver partner training sessions, including product overviews, technical deep dives, and sales strategy workshops.\
• Create and/or maintain enablement content such as sales collateral, playbooks, competitive analysis, FAQs, and certification programs.\
• Ensure localization and customization of training resources for regional market needs.\
• Continuously update training materials to align with our evolving product portfolio and market strategies.\
• Assist in executing our Partner Program, including MDF (Market Development Funds), incentive structures, and partner rewards initiatives.\
• Support the development and distribution of program documentation, guidelines, and communications to ensure partner awareness and compliance.\
• Manage partner portal content and ensure seamless access to critical enablement resources.\
• Collaborate with internal teams (sales, marketing, product management) to ensure successful program execution.\
• Provide partners with sales enablement resources, including value propositions, go-to-market strategies, and competitive insights.\
• Work with channel sales teams to develop and distribute partner messaging, tools, and best practices to enhance deal conversion.\
• Assist in planning and executing marketing campaigns, promotions, and strategic initiatives aimed at increasing partner engagement.\
• Organize and support partner-facing events, webinars, and workshops to drive engagement and knowledge-sharing.\
• Monitor and analyze partner performance metrics, training completion rates, and engagement levels.\
• Provide data-driven insights to refine enablement strategies, enhance partner productivity, and drive revenue growth.\
• Identify gaps in partner engagement and develop targeted solutions to improve participation and performance.\
• Streamline partner engagement workflows, automate reporting, and enhance operational efficiency through CRM tools like Salesforce.\
• Act as a liaison between us and our partners, ensuring seamless communication and alignment on business objectives.\
• Gather and relay partner feedback to internal teams (product development, marketing, and sales) to drive continuous program improvement.\
• Provide executive-level reporting and insights on partner engagement trends, program effectiveness, and market opportunities.\
• Ensure partners receive timely updates on product changes, promotions, and business opportunities.\
• Stay informed on industry trends, competitor strategies, and partner needs to refine our enablement programs.\
• Work with leadership to adapt our channel strategy based on market dynamics and partner feedback.\
• Provide recommendations for new enablement initiatives based on emerging industry best practices.

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• Bachelor's degree in Business, Marketing, IT, or a related field.\
• 7+ years of experience in channel sales, partner enablement, or a related role within the IT industry.\
• Experience working with channel partner programs, sales enablement strategies, and partner training initiatives.\
• Proven ability to execute partner engagement programs that drive measurable results.\
• Strong understanding of IT hardware, software, cloud solutions, and channel sales models.\
• Familiarity with partner ecosystems, distribution strategies, and B2B sales cycles.\
• Ability to present and train diverse audiences, from sales teams to technical partners.\
• Strong written and verbal communication skills, with the ability to simplify complex concepts.\
• Experience managing multiple initiatives, deadlines, and cross-functional collaboration.\
• Ability to build and maintain relationships with key stakeholders across internal teams and external partners.\
• Experience analyzing partner performance data and using insights to optimize enablement programs.\
• Ability to identify challenges, propose solutions, and drive process improvements.\
• Proficiency in CRM platforms (e.g., Salesforce), learning management systems (LMS), and partner portal management.\
• Advanced skills in Excel, PowerPoint, and business intelligence tools for reporting and analysis.