Director of Consumer Marketing
1 week ago
About Swan Energy Limited
We are a 115+ year old engineering & project-oriented conglomerate with businesses across textile, real estate, oil & gas, petroleum products, shipyard and heavy engineering. With a consolidated group revenue at $600 Mn and a 100%+ CAGR growth over the last 3 years, we have established ourselves as a leading player in the industry.
Our Real Estate Business is focused on providing significant increases in the effectiveness of parameters such as livability, functionality, comfort and value to our customers. We strive to enhance the quality of workplace ecosystems and residences through exemplary executions of contemporary architecture.
Job Description:
We are seeking an experienced Consumer Marketing Head to drive the brand equity among consumers across channels and platforms. The ideal candidate will be responsible for strengthening the core pillars and image of our brand, defining, creating and owning the consumer journey across all touch points.
The successful candidate will lead the marketing strategy with an omni-channel perspective, creating opportunities through local relevancy and innovation. Key responsibilities include:
- Developing a 360-degree marketing strategy for Cardinal Realty projects
- Analysis of competitive landscape and best practices in the market
- Conceptualising brand campaigns through consumer insights
- Identifying trends in markets, consumer behaviours, products, prices to assess growth opportunities and drive sales
- Defining the CRM strategy to increase repeat purchases
Key Performance Indicators (KPIs):
- 50% - Consumer Understanding: Building brand image, defining target consumer personas, understanding consumer insights, and defining marketing strategy based on competitive landscape and trends
- 30% - Social Media and Digital Coverage: Defining digital calendar, tracking campaign performance, and monitoring metrics and KPIs
- 20% - CRM: Defining CRM strategy, building CRM campaigns, and evaluating campaigns against target KPIs
Requirements:
- Bachelor's degree or equivalent experience
- 5+ years' experience in marketing from Real Estate industry
- Ability to multi-task
- Strong verbal, written, and organizational skills
Estimated Salary: $120,000 per annum
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