Strategic Marketing Director
6 days ago
At CHARLES GROUP, we are seeking a highly skilled and experienced Strategic Marketing Director to spearhead our marketing initiatives and drive brand visibility, customer engagement, and revenue growth.
Key Responsibilities- Market Analysis
Conduct thorough market analysis through continuous monitoring of industry trends, customer behavior, and market dynamics to predict future market conditions. Utilize reports, surveys, and competitor analysis to stay up-to-date on current industry trends.
- GTM Plan Execution
Develop and execute a comprehensive GTM plan to promote existing brands and introduce new products to the market. Identify and manage potential vendors (agencies, printers, technology providers) based on their capabilities, reputation, and alignment with company needs.
- Budget Planning and Management
Analyze budgets, prepare annual budget plans, schedule expenditures, and support the sales team in meeting their goals. Research and develop marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing objectives.
- Digital Media Planning
Plan and execute digital media campaigns, including TVC and press media planning. Ensure in-store visibility of the brand with specified planogram and elements in all servicing retail and alternative channel outlets.
Requirements- Qualifications
A Bachelor's degree or equivalent experience; 8+ years' experience in marketing; strong verbal, written, and organizational skills.
- Skills
Strong analytical and problem-solving skills; ability to work in a fast-paced environment; excellent communication and interpersonal skills; proficiency in marketing software and tools.
What We OfferCHARLES GROUP offers a competitive salary range of $120,000 - $180,000 per annum, depending on experience, as well as a comprehensive benefits package and opportunities for career growth and development.
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