Mobile Games User Acquisition Strategist

1 week ago

Kanpur, Uttar Pradesh, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
Mobile Games User Acquisition Strategist

Job Description:

We are seeking a highly skilled and data-driven User Acquisition Strategist to join our growth team. The ideal candidate will be responsible for developing and executing a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.

The successful candidate will have a proven track record of managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

Responsibilities:

  • Plan, launch, and optimize UA campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Requirements:

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok).
  • Strong working knowledge of MMPs (AppsFlyer) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

Benefits:

  • Opportunity to work with a leading company in the mobile gaming industry.
  • Chance to develop and implement cutting-edge user acquisition strategies.
  • Collaborative and dynamic work environment.

Others:

This is an exciting opportunity to join a growing team and contribute to the success of our mobile gaming business.

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