Mobile Gaming User Acquisition Lead

1 week ago

Kanpur, Uttar Pradesh, India beBeeUserAcquisition Full time ₹ 30,00,000 - ₹ 50,00,000
About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

Key Responsibilities:

  • Plan, launch, and optimize UA campaigns across various ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Our ideal candidate will possess 4+ years of hands-on experience in UA for mobile games, with proven expertise with major ad platforms, strong working knowledge of MMPs including event setup and analysis, deep understanding of UA KPIs, ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis, and proficiency in data analysis & visualization tools. Strong analytical, mathematical, and problem-solving skills, as well as an entrepreneurial mindset with a high sense of ownership and accountability.

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